Last Post, Have A Happy Holiday !!!!

Wow what a semester. I had a great time in class with everyone. Have a happy holiday!!!!

Christmas in Harlem = Nothing Better !!! 

The Persuaders: Key Terms

Neuromarketing (psychological): Neuromarketing is the idea that consumers are driven by unconscious desires. Companies use focus groups and interview consumers to understand the mind of the consumer. An example of this would be a company like Mcdonalds holding a focus group of five year olds to understand how they respond to their logo. 


Emotional branding: Emotional branding is when consumers associate certain feelings with using a certain product or brandname.  An example of this would be a Cheerios commercial depicting a grandmother and her child sharing a bowl. Consumers Can connect the emotional bond they have with their family with the brand.  


Branding/creating a culture around a brand: Deals with convincing consumers that if they buy a product or brand, they will live the lifestyle associated with that product or brand. An in class example of branding would be the failed airline Song. instead of focusing on the product and making consumers aware of what the airline can do against the competition, Song developed a persona followed by obscure marketing methods to deliver their message to make consumers feel like they were apart of a movement.  


Narrowcasting: Narrowcasting is the concept of reaching consumers one-by-one by sending very direct messages tailored for very concise groups of people. An example of this would be direct mailing. The letters can be tailored to each recipient's desires and interests.


Rhetorical marketing: The changing around words in order to change the meaning or severity of the message. An example of this is using the term "War on Drugs" instead of the specific "Drug Wars." Some people see both terms as the same thing, but the "War on Drugs" sounds much more intense.


Under-the-radar-marketing: When a company uses low frequency forms of media to get their band out in the eye of the public.  For example some products use the same colors and similar logos as their competitors to gain an slight visibility. 


Product placement across media: When companies strategicly place their product in diffent forms of media like t.v and film. It is supposed to be seamless and un-obvious that it is an advertisement. For example when the star of the moive Transporter drives an audi.

Vector Image

After some brainstorming with Professor J, we came up with this beauty..... 

I was trying to design a cool Punisher tattoo..... remember where you saw it first !

INTERNET DEBATE QUESTIONS

1. Based on this debate and previous readings What Definition of democracy do you feel is most fitting for us to use in-conjunction our growing reliance and integration of digital networked technologies? 
- Based on the readings and debate, Andrew Keen's and Farhod Manjoo's definition of democracy is most appropriate for us to use in conjunction with our growing reliance and integration of digital networked technologies. Many of us don't take the time to really question the validity the information holds. Instead most people internalize opinion as fact and get facts misconscrewed. The layer of secrecy creates proctection from those who do publish demeening, and ill legitamate content on the web. Keen clearly states that he fears democratized media will "threaten the very future of our cultural institutions". So it is most fitting to lean towards a represenative style of internet in the time to come. 


2. How does your answer to #1 fit into the unchecked nature of Web 2.0 technologies, and what are some tangible examples of this? Do you feel this is an important issue that needs to be addressed further?
- My answer for number one fits well as a solution to the element of content being uncheck in the new web 2.0.People now have no restrictions and guidelines for posting content. People also now see the internet as more than digital encyclopedias. The internet is now a primary resource to gain affection and maintain relationships. When you mix the ungoverned component of the new web 2.0 disaster can strike in the worst way. Cyberbullying is even more dangerous because how much more the internet is apart of our lives now. Sites like myspace and facebook and bring us together, but those with malice and no restriction behind the keyboard can inflict pain on others beyond return. 


http://www.nydailynews.com/ny_local/2010/10/01/2010-10-01_tyler_clementis_parents_open_up_on_rutgers_freshmans_suicide_after_gay_encounter.html


3. Define and describe the phenomenon of the Media echo-chamber as described in the Internet Debates. What are some examples of this silo effect, and do you believe it is an issue that needs to be addressed? Why or Why not?
- A media echo chamber is the idea of only similar opinions on a topic being posted via some type of media (like blogs or youtube vids). As a result, we don't hear the other side of an argument and lose out on another point of view. A great example of this are many cult like and close minded blogs. The one i listed is a white supremacist blog that is beyond ignorant. The site just further reinforces their agendas and ideals, instead of allowing content from another outlook on issues, which is in essence is the silo effect. It is definitely an issue that needs to be addressed because in order to progress as nation (and people in general) and grow we have to face what we don't agree with. By doing this we can gain insight on how others may perceive the same topic, and learn from the experience.  
http://blogbullet.wordpress.com/category/whiteness/white-supremacy/
4. What are some ways that expertise and authority could be (or is being) enforced on the Internet? Who would be behind these forces? Why do you believe are they are needed or not needed? 
-Yes I do believe content on the Internet should be regulated with reason. The facts given out should be check and back by some research.http://www.factmonster.com is a great way to check facts online before posting info that maybe out someones expertise. Barring total control over Internet-connected computers is almost impossible and unnecessary, but if we regulate the facts we put online and stay away from being malicious then web 2.0 can have longevity


5.Give a through example of an adaptation or improvement made by a of a social, political, or cultural group, government, business or individual to keep up with changing nature of the Internet. 
- An example of an adaptation or improvement made by a of a social, political, or cultural group, government, business or individual to keep up with changing nature of the Internet would be Marist college. Marist College's student government now has a twitter account, and facebook page. This adaptation to the new trend in technology has allowed Marist to stay relevant with the influx of new scholars that are already fully acquainted with the sites.


6.Is democracy threatened by the unchecked nature of the internet?
At the core of democracy there is the ever-present right of freedom of speech. Without this no matter how ill willed some people use it, this country will not have the advances it has today. So no i do not think democracy is threatened by the unchecked nature of the internet.  

The Great Seduction

1. How does Keen's does Keen define Democratized media, and what are his main issues with this trend? use examples from the web in the form of links.

Andrew Keen defines democratized media as this type of media in which everyone can contribute to the flow of information that is out there. His main issues with democratized media are that this "user-generated" content means there is less culture, less reliable news to be received. He argues that Web 2.0 is making it near impossible to create and establish our own thoughts because there is so much on the Internet for people to work off of and reference. Keen has an array of  issues and discontent with the new Web 2.0 but one of his main issues is that the democratized media will dilute the truth and lead the culture astray. This new form of easy access media allows anyone with an opinion to post what they want, and the public interpret it as they may. For my reference I chose this video not only for it's comedic value but because it is a testament to how low quality content can prove valuable for marketing with enough hits. This video was shot in a living room and became an overnight sensation which proved the power of YouTube's ability to reach the masses in a cost effective manner. 

http://www.youtube.com/watch?v=Dwimc4cvUmQ

2. Compare and Contrast Keens take on Social Media with Douglas Rushkoff's. Which one speaks to you and your own experiences and why?

Andrew Keen has a negative outlook on the possibilities of web 2.o, whereas Douglas Rushkoff sees both positive and negatives. Andrew Keen sees Web 2.0 as something that is diminishing all other media and it's ability to be truly original. Rushkoff has a more balanced approach, by identifying the potential of the future of the web positively and negatively. 

I personally realte with Rushkoff more than Keen. Media is an extention of the culture and new ideas no matter how left feild are inspired from somewhere. And the ability to create content and have everyone see your final product on a public website like youtube is incredible. For musicicians trying to push their brand it gives them the oppertunity to cross boarders and stay true to their art by not conforming.

My last link is a video by an independent artist by the name of Kendrick Lamar. The video was produced independently and still has a professional feel. The advent of you allows his video to be seen by an inlimited number of hungry ears. He is a prime example of someone taking full advantage of web 2.0

http://www.youtube.com/watch?v=BwjTqaBp1jQ

Partner Responses Cont'd

To Ryan Fitzsimons: Thanks for your feedback. As for the ending being short winded; I wrote the paper from a more interpretive stand point and the technology itself is still grow so the possibilities are endless.


To Janae Myers: Your questions were very thought provoking. I personally believe that having access to alternative freeware is great however to be honest my perspective is a bit biased. From a business frame of mind this has proved to be detrimental to some software companies. However what keep the giants at Microsoft a head of the competition is their stellar consistency, which open and crowd sourcing lacks. Also many corporate giants usually employ those who are working against them for higher compensation so in that instance jobs are created. As for the future I can't give an exact Terra card reading, but I think having an alternative does have its benefits and provides balance against "the machine" ! So the sky is the limit....

Paper Response Partners

Janae Myers & Ryan Fitzsimons - Thanks for replying 

Open & Crowd Sourcing "Oh the Possibilities"

Open Source & Crowd Sourcing 

The internet has not only created new and innovative ways to connect with each other. The web has web has also changed the way we create programs and projects from the ground up. Thanks to open source and crowd sourcing projects and software are constantly being improved at a stellar rate, with one goal in mind to create and improve. 

I believe these new forms of innovation is a benefactor to internet users overall, but nothing is perfect under the sun.       

When searching for the definition of open source on the internet I came across wordnetweb.princeton.edu. It stated “Open source describes practices in production and development that promote access to the end product's source materials—typically, their source code. Some consider open source a philosophy, others consider it a pragmatic methodology.” When thinking of these definitions one would have to acknowledge the fact the open sourcing is a philosophy and a way of thinking that also when applied to society can have profound effects. The philosophy of open sourcing is a mission for ever-improvement free for all to enjoy. Initially I thought open sourcing was simply giving away free software however after going to opensource.org I see now that open sourcing has specific criteria. The first being of course free distribution, the program also must not discriminate against any person or denomination, and most notably the software must allow modifications to be made upon the original version. Many who dispute open sourcing argue that it only leads to unnecessary copies of the same software, however using open source means there is more possibilities for improvement with no cost.

The possibilities for open sourcing are endless you can get a free image editor, a free sound editor, a free word processor, media player, file archiver, PDF creator… the list goes on and on and on. While some of these free apps do not offer quite the same level of polished functionality as their commercial rivals, others far exceed the capabilities of everything else on the market. The possibility for open sourcing is so unrestricted. The vast majority of software is created cross-platform and accessible to everyone. Culturally if we take on an open source mentality, societal change would be swift and imminent. The foundation of open sourcing is to create improvements for the people by the people with no discrimination.

Crowd sourcing as defined by PCmag.com is the delegation of task to a large diffuse group, usually without monetary compensation. Many in business see many possibilities in crowd sourcing. The use of collective intelligence of the public at large to complete a business-related problem, but free labor is only a narrow part of crowdsourcing's appeal. However many may see crowdsourcing as a way to get their foot in the door of a particular industry. Crowdsourcing can improve productivity and creativity while minimizing labor and research expenses. Using the Internet to solicit feedback from an active and passionate community of customers can reduce the amount of time spent collecting data through formal focus groups or trend research, while also seeding enthusiasm for upcoming products. By involving a group of customers in key marketing, branding, and product-development processes, managers can reduce both staffing costs and the risks associated with uncertain marketplace demand.

Netflix has a crowdsource component in their website. Specifically to improve the software algorithms used to offer customer video recommendations. The team or individual that achieves key software goals will receive $1 million. Crowdsourcing has great potential. Businesses use it as inexpensive labor and many apply the same mind-set as open sourcers, which is to work in efforts to improve what has already been established. I believe if we all take on the ideals of crowd and opensourcing, the standard of giving and civic service would be at an all time high. 

http://www.nydailynews.com/tech_guide/2009/09/21/2009-09-21_netflix_prize.html

http://www.opensource.org/docs/osd

wordnetweb.princeton.edu/perl/webwn

Social Media and Web 2.0

1) The ability to create your own high quality media content is now at the tip of our fingers due to advances in technology. Many TV shows and advertisements purposely try to emulate the gritty feel of a home production in efforts to connect with their target market. I believe that truly home grown content will get better overtime because of the improved standard of technology. As consumers we become even more savvy and aware of this kind of “forced grittiness” and will accept it as an art in itself. A great example of an independent entity produced with high quality is a company called 2-Cent Entertainment. With no major backing they are still able to produced high quality music videos. An example of a major company using lower level quality of content would be Cartoon Network’s Adult Swim. Shows like Robot Chicken and Aqua Team Hunger Force have a amateurish feel to it. By doing this these shows connect with their target demographics that enjoy superficial humor.

Aqua Team Hunger Force 

2)   I personally was reluctant to get a FaceBook page of my own. I believed FaceBook would be no help in my social life and would add to the distraction in my life. However I ended up getting an account as a requirement for a poetry class last semester (second semester junior year). At first I would only use the site for homework post and discussion boards, then later I became hooked like everyone else. FaceBook has totally demolished Myspace as the leading social networking site because it is ever evolving. The site also maintains a professional layout and a clean reputation. On the other hand Myspace was publicly linked to many child predators, which brought it’s reputation down. FaceBook is here to stay because the site continues to update itself and use user-feedback to direct upgrades in the future. Since being indoctrinated into the social scene digitally my hesitation to connect with people online is nonexistent and I now use twitter as well. Twitter is great because it has an instantaneous element that makes you feel connected with the people you follow. Hopefully FaceBook can integrate some form of twitter within their site as well.        

3)   According to the reading, transparency is “when used in a social context implies openness, communication, and accountability” According to the Webster’s dictionary It is also described as an object that can be seen through. So the purpose of being transparent is so the core truth can be shown with little delay. The idea of transparency in the social media is vital for longevity and safety. It is important for users to know that what they are reading and participating is true. Without that layer of truth as the foundation of a social media site people can also get hurt as well. Although transparency is an important element to social media I believe it holds even more significance in the real world. when offline you interact with people hands on and in person so you must interpret the truth through body language, tone and gesture. In the offline world your character as a person is only based on what you reveal online, so overall the element of transparency is important on and offline.

In class Photoshop

Photoshop Final

 

 

Marshall McLuhan saw past the facts and sought to find a deeper message through the media itself and it’s effects on society. If Marshall were here today to describe iTunes as a whole (including Ping) he would look passed the obvious services it provides like it being a digital platform for music purchasing.

For my image explanation I will describe some of the effects iTunes has had on society.

Effect 1: Death to the album, and rise of the single.

The CD symbolized the honeymoon era for the recording industry, which reveled in selling complete albums to consumers at a handsome price. The artist who benefited by this arrangement was the one who saw the full-length album as an opportunity to experiment and create a cohesive musical program. The artist who lagged behind was a one-hit wonder whose album was mainly filler and didn’t carry that energy throughout the whole album.

Apple's pricing model once again lets consumers to peck around for specific songs, not albums. For record companies, iTunes' debut meant the demise of “album” artists, such as Pink Floyd and Wilco, and the rise of manufactured pop stars such as Katy Perry and Kesha. These surefire moneymakers are not built for album sales; the model in which they work best is the instant gratification of iTunes, which requires no other commitment from buyers than 99 cents and a few clicks of a mouse.

Effect 2: The rise of portable music

Portability, as opposed to the home stereo, is now an essential component of music consumption. The success of iTunes broke open the market for handheld devices, from the smart phone to Amazon’s Kindle which are all hardware featuring MP3 playback, wherever and whenever the consumer wants. This new consumer expectation gives iTunes more power than ever. With so many portable devices involved in everyone’s daily life, the Apple store is the primary place to access content.

 

Photoshop Assignment Part 1

For my project I chose the up and coming networking site by Apple named Ping. Ping’s content is revolved around music; including mini blogs, album downloads, music downloads (Mp3s files) and videos.

The content on the site is pretty restricted. You can only comment and rate and review music on the iTunes store. Thus anything outside of iTunes for example the Beatles is off limits. The content you encounter is heavily dependent on whom you follow and what they do aside from your own purchases and ratings of music.  Messaging content is very particular on Ping. You can only like specific items in iTunes, comment on other’s purchases and rate iTunes approved albums. There is no clear way to freely post anything you want for no reason. Hopefully updates in the future can loosen up the posting restrictions, which will also give the site more diverse content.

Marshal McLuhan was a great thinker that style of work can appeals to my project greatly. Marshal would of focused on the effect and method of delivery over the actual content presented through Ping. Marshall would the message and effect and societal change Ping would bring. Ping is an example of social networking becoming more of a personalized and tailored experience through music. Marshall would of also noted that music is now more of a of identification tool that people use to connect with others. 

Here are some visual representations of Ping and it's effects. 

Feel free to comment. Any input at all would be great.

New Media

Media is a never ending force that continues to become more personalized. Here are some forms of media that are up and coming. 


Digital Graffiti Wall: The Digital Graffiti Wall is an interactive, fun and inventive drawing tool where users create digital graffiti on a large wall using a modified spray paint can. Instead of paint, when the cap is pressed the can 'sprays' invisible light, which is tracked by the computer as it moves across the digital wall.  The digital pain appears wherever the can is sprayed, just like spraying on a real wall. 

GPS Advertising: This form of advertising is relatively new, and has mixed reviews. In short placement and display of certain ads will revolve around your location. For instance; you are passing by a Starbuck's and just as your in their given radius a Starbuck's ad showing their latest sale will appear on your iPhone.

Apple's Ping: The latest addition to Apple's iTunes arsenal. Ping is an all new social networking site that infuses the personalization of twitter with the smooth layout of Facebook. You can follow your favorite artist and become apart of their inner circle. Ping also lets you in on what music your favorite artist are listening to. This site has allot of potential and is geared for mass appeal because music is something we all can enjoy from rock to rap.

Impact on society: Each of these medias have their own significant impact on society. The digital graffiti wall can be interpreted as a creative component  of the green movement. The art of graffiti is usually shunned by many environmentally conscious people, because of the use of aresol cans. However with the "paint" being ultra violet light penetrating the smart board the ozone doesn't take any damage. This form of art has also started a trend of "smart art" and digital graffiti without the limitations of a smart board. This can be categorized as projection art, which is another form of earth friendly art and breaks the norm of where art can take place. 

-GPS advertising is another media that breaks the norm. However the repercussions are more intrusive than temporary light. GPS advertising can make society become more numb to the constant barrage of messages we indulge daily. This is also has positive benefits to society; in that the convenience of knowing sales around you at a buttons notice.

-Lastly Ping has the potential to become a societal changer. In 48 hours alone the site gain over one million users. The site itself is very new but I predict that Ping will result in people using Facebook, myspace and twitter less to post music. Also the sites that last the pressure from will find a niche market to cater to.